DOMINIKA DURST

Fictiv

Director of Account-Based Marketing & Demand Generation                                                                      02.2025 - present

• As Fictiv’s first ABM hire, foundationalized and scaled organization’s end-to-end ABM strategy, process, and real-time reporting across MOPs, RevOps, Product, Event, Content, and Sales workflows, influencing $115M in value pipeline

• Defined account segmentation, ICPs, intent signals, and tiering frameworks across commercial and enterprise targets to design and orchestrate multi-touch campaigns throughout manufacturing and supply chain funnel stages in key industries like MedTech, Clean Energy, Robotics, Auto/EV, and Consumer

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GKN Additive 

Global Director of Solutions Marketing & Demand Generation                                                                    01.2023 - 02.2025

• Pioneered integrated ABM strategy, campaigns, and multichannel roadmap for GKN Europe while unifying global teams to drive demand generation and business development across manufacturing market throughout USA, Germany, and Italy
   

 Director of Product Marketing & Demand Generation                                                                                       04.2021 - 12.2022

• Established US marketing team and implemented GTM strategy, interdepartmental workflows, data analysis procedures, and funnel management focused on lead generation and nurturing to decrease customer attrition, surpassing $26M annual revenue goal by 10% YoY

• Pitched and executed global rebrand under GKN Powder Metallurgy’s (>$1B company) acquisition of 
  Forecast 3D to align metal and polymer divisions across NAMER & EUR

• Managed $2.5M annual department budget, consolidating agency and vendor relationships to streamline workflows, generating $260K in annual savings
   

National Veterinary Associates

Sr. Growth Marketing Manager, Business Development                                                                                   10.2019 - 05.2021

• Built and analyzed tactical marketing initiatives, sales enablement tools, and business development campaigns across five verticals, catering to 1.4K+ veterinary sites throughout NAMER

• Oversaw internal, vendor, agency, and freelance teams in the cohesive execution of all growth marketing operations for USA & CAN
   

Datera

Sr. Global Product Marketing Manager                                                                                                                          02.2019 - 03.2020

• Drove project teams in the creative ideation and rollout of demand gen marketing efforts across paid and organic digital, traditional, and social initiatives

• Owned all external marketplace messaging for partner and client collateral, advancing consumer activation throughout product lifecycle
   

Global Product Marketing Manager                                                                                                                                 02.2018 - 02.2019

• Equipped ELT and Sales to drive GTM success by identifying strategic pivots in product-market fit, solution launch, adoption, and sales acceleration for enterprise cloud business

• Created and administered email segmentation, automation, and content campaigns for nurture funnel cultivation throughout client journey

Direct Energy

Sr. Growth & Retention Marketing Manager                                                                                                               08.2017 - 02.2019

• Partnered with nationwide AEs, sales teams, and franchisee stakeholders to conduct market research, competitor analysis, and refine agent loyalty programs with focus on strengthening NPS, yielding 27% YoY customer retention
   

Allstate Insurance

Content Designer                                                                                                                                                                          07.2016 - 05.2017

• Worked in Agile with DevOps, UX, GTM, and design teams to research, create, test, and manage wireframe copy across all consumer experience and agent-facing product lines on web and mobile applications

 

W. W. Grainger - Zoro.com

Sr. Content Marketing & Social Media Manager                                                                                                      08.2014 - 03.2016​

• Led digital team in the quantitative deployment of omnichannel lead and demand generation programs, propelling >20% YoY inventory development from 650K to 1M unique SKUs and 31% YoY revenue growth from $183M to $296M

• Spearheaded the establishment of corporate sponsorships and partner relations including the Chicago Blackhawks and TruSpeed Autosport to amplify brand awareness and consumer engagement
   

Northwestern Medicine

Digital Marketing Consultant (contract)                                                                                                                        03.2014 - 08.2014

• Generated content for cross-channel hospital communications and e-campaigns, leading audience segmentation and automation efforts with focus on brand optimization and user response metrics
   

The Institute for Transfusion Medicine - LifeSource

Content Marketing & Social Media Specialist                                                                                                           07.2012 - 03.2014

• Developed cross-channel marketing content, authored internal & external company communications, as well as promotional materials for publication under FDA and legal compliance, servicing 20+ account managers and 45 hospitals city-wide

• Headed corporate partnerships including the Chicago Blackhawks, ’85 Bears, and Northwestern University to advance PR tactics and donor retention programs